{"title":"Men - New Arrivals","description":"\u003cp\u003eDiscover the latest TFU TFU menswear arrivals, from elevated linen essentials and relaxed tailoring to statement satin pieces.\u003c\/p\u003e","products":[{"product_id":"pure-oversized-linen-pants-blue-white-stripes","title":"Pure Oversized Linen Pants — Blue \u0026 White Stripes","description":"\u003cp\u003e\u003cstrong\u003ePure Oversized Linen Pants — Blue \u0026amp; White Stripes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from a premium linen blend, these oversized pants feature timeless blue and white stripes and a relaxed wide-leg silhouette designed for effortless comfort.\u003c\/p\u003e\n\u003cp\u003eThe unfinished fabric finish enhances the natural character of the garment, creating a laid-back yet elevated look. Finished with our signature eye embroidery on the front, adding a subtle statement detail that reflects the spirit of the collection.\u003c\/p\u003e\n\u003cp\u003eLightweight, breathable, and easy to style, these pants are the perfect choice for warm days, vacations, and everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOversized wide-leg fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlue and white stripe pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium linen blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural unfinished finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSignature eye embroidery on the front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElastic waistband with branded drawstring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight and breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable in multiple colors and sizes.\u003c\/strong\u003e\u003c\/p\u003e","brand":"TFU-TFU shop","offers":[{"title":"Blue \u0026 White Stripes \/ S","offer_id":48622554874088,"sku":"9264163578771","price":269.0,"currency_code":"USD","in_stock":true},{"title":"Blue \u0026 White Stripes \/ M","offer_id":48622554906856,"sku":"7264163578771","price":269.0,"currency_code":"USD","in_stock":true},{"title":"Blue \u0026 White Stripes \/ L","offer_id":48622554939624,"sku":"5264163578771","price":269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/8265\/8024\/files\/BACKSTAGE-2295_01b3e3b8-25de-4014-9efc-e3b08255b677.jpg?v=1781127522"},{"product_id":"pure-oversized-linen-pants-grey-white-stripes","title":"Pure Oversized Linen Pants — Grey \u0026 White Stripes","description":"\u003cp\u003e\u003cstrong\u003ePure Oversized Linen Pants — Grey \u0026amp; White Stripes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEffortlessly relaxed and designed for everyday comfort, these oversized pants feature a timeless grey and white stripe pattern that pairs easily with any wardrobe.\u003c\/p\u003e\n\u003cp\u003eCrafted from a soft, breathable linen blend with a natural unfinished finish, they offer a lightweight feel and a relaxed wide-leg silhouette. The signature eye embroidery on the front adds a subtle, distinctive touch while maintaining the clean, effortless aesthetic of the piece.\u003c\/p\u003e\n\u003cp\u003ePerfect for warm days, travel, and elevated casual wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eOversized wide-leg fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey and white stripe pattern\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoft and breathable linen blend fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural unfinished finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSignature eye embroidery on the front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElastic waistband with branded drawstring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight and comfortable for all-day wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable in multiple colors and sizes.\u003c\/strong\u003e \u003c\/p\u003e","brand":"TFU-TFU shop","offers":[{"title":"Grey \u0026 White Stripes \/ S","offer_id":48622555136232,"sku":"7464163578771","price":269.0,"currency_code":"USD","in_stock":false},{"title":"Grey \u0026 White Stripes \/ M","offer_id":48622555169000,"sku":"5464163578771","price":269.0,"currency_code":"USD","in_stock":true},{"title":"Grey \u0026 White Stripes \/ L","offer_id":48622555201768,"sku":"3464163578771","price":269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/8265\/8024\/files\/BACKSTAGE-3309_e9081bec-28ba-468b-befa-6dc2ab28e6ad.jpg?v=1781127533"},{"product_id":"soft-linen-button-up-shirt-ice-blue","title":"Soft Linen Long Sleeve Button-Up Shirt - Ice Blue","description":"\u003cp\u003ePart of our SOFT Linen line, this long-sleeve button-up shirt is designed with a relaxed silhouette and an effortless, lightweight feel.\u003c\/p\u003e\u003cp\u003eFinished with raw-cut edges and our signature eye embroidery on the back, it is an easy choice for everyday wear, vacations, and special occasions.\u003c\/p\u003e\u003cp\u003ePair it with matching linen pants or Bermuda shorts for a complete look.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eSoft, lightweight linen fabric\u003c\/li\u003e\n\u003cli\u003eRaw-cut finish\u003c\/li\u003e\n\u003cli\u003eSignature eye embroidery on the back\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed silhouette. Choose your usual size for the intended fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e The model is wearing size M.\u003c\/p\u003e","brand":"TFU-TFU shop","offers":[{"title":"Ice Blue \/ XS","offer_id":48633207423208,"sku":null,"price":169.0,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ S","offer_id":48627788775656,"sku":"tfu-1090","price":169.0,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ M","offer_id":48627788808424,"sku":"tfu-1091","price":169.0,"currency_code":"USD","in_stock":false},{"title":"Ice Blue \/ L","offer_id":48627788841192,"sku":"tfu-1092","price":169.0,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ XL","offer_id":48627788873960,"sku":"tfu-1093","price":169.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/8265\/8024\/files\/7620AA31-8A1E-49AF-BDAA-7CBF46602612.png?v=1781127607"},{"product_id":"nicki-soft-tee-light-stone","title":"Nicki Soft Tee – light stone","description":"\u003cp\u003eShirts from our SOFT line.\u003c\/p\u003e\u003cp\u003eMade from an exceptionally soft fabric, featuring a relaxed Nicki-style cut with a subtle distressed finish and our signature eye embroidery on the back.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e The model is wearing size M.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric composition:\u003c\/strong\u003e 70% cotton, 30% polyester.\u003c\/p\u003e","brand":"TFU-TFU shop","offers":[{"title":"Light stone \/ S","offer_id":48630492496104,"sku":null,"price":119.0,"currency_code":"USD","in_stock":true},{"title":"Light stone \/ M","offer_id":48630492528872,"sku":null,"price":119.0,"currency_code":"USD","in_stock":true},{"title":"Light stone \/ L","offer_id":48630492561640,"sku":null,"price":119.0,"currency_code":"USD","in_stock":false},{"title":"Light stone \/ XL","offer_id":48630492594408,"sku":null,"price":119.0,"currency_code":"USD","in_stock":true},{"title":"Light 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Shirt\u003c\/b\u003e\u003c\/span\u003e for the complete coordinated look, or style them with a clean basic tee for a more casual outfit.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e100% Polyester\u003c\/b\u003e\u003c\/p\u003e","brand":"TFU-TFU-USA","offers":[{"title":"TULUM \/ S","offer_id":48684432392424,"sku":"15340008","price":269.0,"currency_code":"USD","in_stock":true},{"title":"TULUM \/ M","offer_id":48684432425192,"sku":"35340008","price":269.0,"currency_code":"USD","in_stock":true},{"title":"TULUM \/ L","offer_id":48684432457960,"sku":"55340008","price":269.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/8265\/8024\/files\/BACKSTAGE-2010.jpg?v=1782400054"},{"product_id":"short-aluia","title":"ALUIA Satin Shorts","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eSHORT ALUIA\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFashion-forward Bermuda shorts crafted from premium satin fabric with a luxurious 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class=\"p1\"\u003e\u003cb\u003e100% Polyester\u003c\/b\u003e\u003c\/p\u003e","brand":"TFU-TFU-USA","offers":[{"title":"MONACO \/ S\/M","offer_id":48684433080552,"sku":"33340008","price":269.0,"currency_code":"USD","in_stock":true},{"title":"MONACO \/ M\/L","offer_id":48684433113320,"sku":"53340008","price":269.0,"currency_code":"USD","in_stock":true},{"title":"MONACO \/ L\/XL","offer_id":48684433146088,"sku":"73340008","price":269.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/8265\/8024\/files\/BACKSTAGE-4470.jpg?v=1782400067"},{"product_id":"marbella-satin-short-sleeve-button-up-shirt","title":"MARBELLA Satin Short Sleeve Button-Up Shirt","description":"\u003cp class=\"p2\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eMARBELLA Satin Short Sleeve Button-Up Shirt\u003c\/b\u003e\u003c\/span\u003e is crafted from premium satin fabric and features a luxurious summer-inspired print designed for effortless resort 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Perfect for vacations, beach clubs, sunset dinners, or any warm-weather occasion where you want to make a statement.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePair it with the matching \u003cspan class=\"s1\"\u003e\u003cb\u003eMARBELLA Satin Pants\u003c\/b\u003e\u003c\/span\u003e for a complete coordinated look, or style it with shorts or denim for a relaxed yet elevated outfit.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eDetails:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium satin fabric\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eShort sleeves\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable feel\u003c\/li\u003e\n\u003cli\u003eLuxury summer print\u003c\/li\u003e\n\u003cli\u003e100% Polyester\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TFU-TFU-USA","offers":[{"title":"S\/M","offer_id":48684435964136,"sku":"94288108","price":269.0,"currency_code":"USD","in_stock":false},{"title":"M\/L","offer_id":48684435996904,"sku":"15288108","price":269.0,"currency_code":"USD","in_stock":true},{"title":"L\/XL","offer_id":48684436029672,"sku":"45288108","price":269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/8265\/8024\/files\/BACKSTAGE-2071.jpg?v=1782400121"},{"product_id":"bali-satin-short-sleeve-button-up-shirt","title":"BALI Satin Short Sleeve Button-Up Shirt","description":"\u003cp class=\"p2\"\u003eThe \u003cspan class=\"s1\"\u003e\u003cb\u003eBALI Satin Short Sleeve Button-Up Shirt\u003c\/b\u003e\u003c\/span\u003e is crafted from premium satin fabric and features a luxurious tropical-inspired print for an effortlessly elevated summer look.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDesigned with an oversized fit, this lightweight shirt combines comfort, elegance, and a relaxed resort aesthetic. Whether you’re heading on vacation, spending the day by the beach, or enjoying a summer evening out, the BALI shirt delivers standout style with ease.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePair it with the matching \u003cspan class=\"s1\"\u003e\u003cb\u003eBALI Satin Pants\u003c\/b\u003e\u003c\/span\u003e for a complete coordinated set, or wear it with shorts or denim for a more casual look.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eDetails:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium satin fabric\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eShort sleeves\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable feel\u003c\/li\u003e\n\u003cli\u003eLuxury summer print\u003c\/li\u003e\n\u003cli\u003e100% 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